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Google Shopping Ads connect your products with high-intent shoppers right in search results, driving increased visibility and sales. Capture customer interest at the exact moment they’re ready to buy.
At Emerge, we specialize in creating high-performing Google Shopping campaigns that are tailored to your specific business goals.
We start by ensuring your product feed is set up correctly and fully optimized. From clear product titles to detailed descriptions, we make sure every aspect of your feed is designed to capture user attention and rank high within the shopping feed
We use advanced bidding strategies that focus on maximizing return on ad spend (ROAS) by adjusting bids dynamically based on real-time data
We go beyond basic setups by leveraging advanced campaign strategies tailored to your business needs. Whether it's segmenting campaigns by product categories, margins, or price points.
We don’t just run your ads—we help you manage and optimize your product feed to ensure every product is positioned for success in your Google Shopping campaigns. A clean, optimized product feed is essential for driving visibility and conversions. We make sure your feed is accurate, comprehensive, and updated in real time to reflect the latest information about your products.
Here’s how we optimize your Shopping feed
Data Accuracy: We regularly audit your feed to ensure that product information, prices, and inventory are always up to date
Feed Customization: We tailor your feed by adding high-value keywords to titles and descriptions, increasing your chances of ranking higher in Shopping results
Product Categorization: Our team ensures your products are categorized correctly, helping your ads appear in relevant searches and categories
Feed Attribute Optimization: We work to include all relevant feed attributes available for your products (such as color, size, GTIN, etc.) to help boost your product’s prominence within the Google Shopping feed and improve visibility
At Emerge, we go beyond the standard agency approach of setting up a single Shopping campaign to promote all of your SKUs. Our goal is to help you maximize profits through advanced, tailored Shopping campaign strategies. Whether you’re using Standard Shopping or Performance Max, we create highly structured campaigns that allow for optimal control and profitability.
Rather than treating all products equally, we segment your products based on key factors, allowing us to allocate your budget to the areas that drive the highest returns. This can include:
Product Category Segmentation
Product Price Segmentation
Margin-Based Segmentation
Product Brand Segmentation
Best-Seller Segmentation
Seasonality Segmentation
Product-Type Segmentation
Geographic Segmentation
Stock Level Segmentation
New Product Launch Segmentation
Product-Type Segmentation
The biggest advantage we bring is our ability to work closely with each client to determine which segmentation strategies make the most sense for their specific business. By analyzing factors like product performance, seasonality, and customer value, we build custom campaigns designed to maximize both sales and profitability. We ensure your budget is spent where it matters most, providing more control and better results.
Google Shopping is not a “set it and forget it” channel. We continuously monitor your campaigns, making adjustments to bids, product groups, and feed attributes to ensure you’re always ahead of the competition
Ongoing Bid Optimization: We track performance closely and make ongoing adjustments to bids based on data, ensuring we maximize your return on every dollar spent.
Performance Reporting: Our detailed reports show which products, keywords, and audiences are driving the most sales, allowing us to refine our approach constantly.
1
We assess your current campaigns and product feed to understand what’s working and where improvements can be made.
2
We build or optimize your Shopping campaigns with advanced segmentation strategies to maximize sales and profitability.
3
Using real-time data, we adjust bids and campaign settings to ensure your budget is allocated efficiently.
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We provide regular updates on campaign performance, helping you make informed decisions that can improve results across all marketing channels.
Let us help you optimize your Google Shopping Ads for greater visibility and higher sales. Our proven methods will help you scale your ecommerce business and maximize profits.
Start Selling More with Google Shopping Ads
Let’s craft a customized roadmap to unlock the full growth potential of your Google Ads campaigns and drive your advertising success. Don’t let your competition get ahead.
Get My Free Strategy Call
At Emerge, we drive your business to its highest achievements, because our success is simply a reflection of yours.
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